This article presents three ethnographic scenes extracted from Brazilian urban life, the earliest dating from 2013. It reflects on the rise of the extreme right in contemporary Brazil, a process that shares similarities with what takes place in many parts of the world. I argue that specific types of militarism, anti-intellectualism, and entrepreneurial monetarism became a part of the daily lives of different social classes as three discursive matrices of a mass movement. Major sectors of the religious world, of the police and military, as well as the professional world and the financial market, offered a political-electoral program for this movement, resulting in Jair Bolsonaro’s victory. This movement of the masses aims to destroy the current political system, perceived as degenerate, and substitute for it a new order, which will produce a new man. The social conflict instilled by this program does not fundamentally organize itself as class struggle, although, paradoxically, it creates them under the guise of a “struggle.” Theoretically, I am interested in the role of daily life and daily conflicts in structuring regimes of power Ver menos