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Type: Artigo de periódico
Title: The Country Of Football" In The Media: The Relationship Between The Media And The Fifa World Cup In Brazil ["o País Do Futebol" Mediatizado: Mídia E Copa Do Mundo No Brasil]
Author: Gastaldo E.
Abstract: This paper examines the media discourse on the World Cup in Brazil. In a critical review of the social formation of the "mass media", it discusses the way in which the media operates in society, through the concept of "mediation". Considering the data on the audience and the thematic focus on Brazilian television during the World Cup of 1998, the article analyzes the role of media in the development of the interest for the World Cup in Brazil. Without denying the legitimacy of the social concern for football in Brazil, the author emphasizes the participation of the media in this process.© 2009 Programa de Pós-Graduação em Sociologia - UFRGS.
Rights: aberto
Identifier DOI: 10.1590/S1517-45222009000200013
Date Issue: 2009
Appears in Collections:Unicamp - Artigos e Outros Documentos

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