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Type: Artigo de periódico
Title: Entrepeneurs, Politics And The Web: Mapping Political Activities In The Web Portals Of The Industry Federation [os Empresários, A Política E A Web: Mapeando As Atividades Políticas Nos Portais Das Federações De Indústrias Brasileiras]
Author: Braga S.
Nicolas M.A.
Abstract: This paper's main objective is to present the results of a research about the "informatization level" of web portals of the industry federation of 27 Brazilian subnational units, especially a map of political activities developed by the members who make use of such portals. The main objective brings about two specific objectives: a) to present a proposal for measurement of the informatization level and internet usage by the local chapters of the industry federation and other similar initiatives by the business class, aimed at evaluating how these entities use the Web to promote their activities and interact with the general public; b) elaborate and apply theoretical and methodological tools for the analysis of such information, especially to evaluate the effectiveness of the internet as a tool for both organization of political action and public engagement by the business class.
Rights: aberto
Identifier DOI: 
Date Issue: 2009
Appears in Collections:Unicamp - Artigos e Outros Documentos

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