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|Type:||Artigo de evento|
|Title:||Climbing The Ladder With Energy: Informing The Design Of Eco-feedback Technology With A Social Approach|
|Abstract:||Technology has influenced the way people interact with each other and with the environment. When properly designed, it may have the potential to trigger a transformation in the society towards a collective objective. To achieve this potential impact, sociocultural and human's aspects must be considered by Human-Computer Interaction methods and tools, such as those provided by the Organizational Semiotics. This work investigates the design of eco-feedback technology drawing on how people relate to energy consumption in Brazil. Quantitative data acquired by face-to-face interviews in two different areas of the country are analysed according to each step of the Semiotic Framework (or the Semiotic Ladder). Results of this analysis guide the design of a social eco-feedback technology that intends to promote the conscious consumption of energy for such a complex and diverse sociocultural scenario.|
|Appears in Collections:||Unicamp - Artigos e Outros Documentos|
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