Please use this identifier to cite or link to this item: http://repositorio.unicamp.br/jspui/handle/REPOSIP/88817
Type: Artigo de periódico
Title: Country Image And Consumers' Instrumental Personal Values: Is There A Link? [imagem Do País E Valores Pessoais Instrumentais Dos Consumidores: Há Relação?]
Author: Engracia Giraldi J.M.
Ikeda A.A.
Noronha Viana A.B.
Abstract: Even though cultural differences seem to be a fruitful area to understand variations in country image, few studies have investigated if and how a specific component of a nation's culture - its citizens personal values - can influence a country's evaluation. This article's problem is: Is there a relationship between instrumental personal values and country image? A descriptive and quantitative empirical research was used and data were analyzed through exploratory and confirmatory factor analysis, using a convenience sample of Brazilian executives. Consumers' instrumental personal values are composed of three dimensions (Civility, Self-Direction, and Conformity) and so does the country image (Underdog, Quality and Satisfaction Seeker, and Economic Value Seeker). It was found that instrumental personal values and the country image are both multidimensional constructs. However, there is a weak linear relationship between these two constructs, with personal values influencing negatively the country image formation.
Editor: 
Rights: aberto
Identifier DOI: 
Address: http://www.scopus.com/inward/record.url?eid=2-s2.0-84886792533&partnerID=40&md5=87979ddf8d6e40d4035746d045c33966
Date Issue: 2013
Appears in Collections:Unicamp - Artigos e Outros Documentos

Files in This Item:
File Description SizeFormat 
2-s2.0-84886792533.pdf308.62 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.