Please use this identifier to cite or link to this item: http://repositorio.unicamp.br/jspui/handle/REPOSIP/86690
Type: Artigo de periódico
Title: Hockey Stick Phenomenon: Supply Chain Management Challenge In Brazil
Author: Sanches L.M.
Lima Jr. O.F.
Abstract: The objective of this study is to investigate a phenomenon that occurs in Brazil, specifically the spike in demand at the end of the sales period, known as the hockey stick phenomenon. This analysis will encompass the causes as well as the impacts of this phenomenon, in a way that allows alternative policies to be evaluated. Data was collected from a Brazilian branch of a large multinational in the non-durable consumer goods industry and in semi-structured interviews conducted face-to-face with executives of 26 clients. The data was used to generate a continuous simulation model based on the methods of systems dynamics. The findings showed that the phenomenon negatively impacted the manufacturer's financial performance in the long term and indicated required changes necessary to remediate the phenomenon. This is an empirical study on the hockey stick phenomenon, a problem that affects diverse companies in Brazil. The study showed that companies should not assume the hockey stick phenomenon to be an exogenous problem; it showed that there are policies able to improve financial performance; and it provided ideas regarding ways to carry out the change process.
Editor: ANPAD - Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao
Rights: aberto
Identifier DOI: 10.1590/1807-7692bar2014130044
Address: http://www.scopus.com/inward/record.url?eid=2-s2.0-84904617157&partnerID=40&md5=26f1ed3f7b5b9334d63ee00aed6dec05
Date Issue: 2014
Appears in Collections:Unicamp - Artigos e Outros Documentos

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