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Type: Artigo
Title: Competition and supplier loyalty: lessons from the Brazilian tobacco industry
Author: Souza Filho, Hildo Meirelles de
Buainain, Antonio Marcio
Abstract: This paper aims to identify both the level and the reasons of the decreasing loyalty in the transactions between tobacco growers and tobacco processors in Brazil. The theoretical approach relies on Transaction Cost Economics. Semi-structured interviews we
Subject: Tabaco
Compradores - Brasil
Country: Nigéria
Editor: Academic Journals
Rights: Aberto
Identifier DOI: 10.5897/AJAR12.474
Date Issue: 2015
Appears in Collections:IE - Artigos e Outros Documentos

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