Please use this identifier to cite or link to this item: http://repositorio.unicamp.br/jspui/handle/REPOSIP/351505
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dc.contributor.CRUESPUNIVERSIDADE ESTADUAL DE CAMPINASpt_BR
dc.contributor.authorunicampSilva, Heber Rodrigues-
dc.contributor.authorunicampBehrens, Jorge Herman-
dc.typeArtigopt_BR
dc.titleHow the country-of-origin impacts wine traders’ mental representation about wines: a study in a world wine trade fairpt_BR
dc.contributor.authorRodrigues, Heber-
dc.contributor.authorRolaz, Julien-
dc.contributor.authorFranco-Luesma, Ernesto-
dc.contributor.authorSáenz-Navajas, María-Pilar-
dc.contributor.authorBehrens, Jorge-
dc.contributor.authorValentin, Dominique-
dc.contributor.authorDepetris-Chauvin, Nicolas-
dc.subjectRepresentação mentalpt_BR
dc.subject.otherlanguageMental representationpt_BR
dc.description.abstractUsing data collected at a world wine trade fair, we study how the country-of-origin impacts wine traders’ mental representation about wines. In the analysis we use traditional exporters in Old (France) and New (Argentina) world wine countries in comparison to non-traditional exporters in Old (Switzerland) and New (Brazil) world wine countries. Three main findings are reported. First, the country-of-origin of wines was more important on guiding participants’ representations, than the category of countries the traders came from. Second, participants’ evocations were more precise and specific for traditional wine-exporting countries than for less traditional wine exporting countries. Finally, the lack of traders’ knowledge of wines from non-traditional wine-exporting countries produced associations and beliefs related to the image of the country itself. Our findings have important implications for the marketing and export activities of the wine industrypt_BR
dc.relation.ispartofFood research internationalpt_BR
dc.relation.ispartofabbreviationFood res. int.pt_BR
dc.publisher.cityOxfordpt_BR
dc.publisher.countryReino Unidopt_BR
dc.publisherElsevierpt_BR
dc.date.issued2020-
dc.date.monthofcirculationNov.pt_BR
dc.language.isoengpt_BR
dc.description.volume137pt_BR
dc.rightsFechadopt_BR
dc.sourceScopuspt_BR
dc.identifier.issn0963-9969pt_BR
dc.identifier.eissn1873-7145pt_BR
dc.identifier.doi10.1016/j.foodres.2020.109480pt_BR
dc.identifier.urlhttps://www.sciencedirect.com/science/article/pii/S0963996920305056pt_BR
dc.description.sponsorshipCOORDENAÇÃO DE APERFEIÇOAMENTO DE PESSOAL DE NÍVEL SUPERIOR - CAPESpt_BR
dc.description.sponsordocumentnumberSem informaçãopt_BR
dc.date.available2020-10-26T12:39:59Z-
dc.date.accessioned2020-10-26T12:39:59Z-
dc.description.provenanceSubmitted by Thais de Brito Barroso (tbrito@unicamp.br) on 2020-10-26T12:39:59Z No. of bitstreams: 0en
dc.description.provenanceMade available in DSpace on 2020-10-26T12:39:59Z (GMT). No. of bitstreams: 0 Previous issue date: 2020en
dc.identifier.urihttp://repositorio.unicamp.br/jspui/handle/REPOSIP/351505-
dc.contributor.departmentSem informaçãopt_BR
dc.contributor.departmentDepartamento de Alimentos e Nutriçãopt_BR
dc.contributor.unidadeFaculdade de Engenharia de Alimentospt_BR
dc.contributor.unidadeFaculdade de Engenharia de Alimentospt_BR
dc.subject.keywordWine traderspt_BR
dc.subject.keywordWine exporting countriespt_BR
dc.subject.keywordProweinpt_BR
dc.subject.keywordCountry-of-originpt_BR
dc.identifier.source2-s2.0-85087337567pt_BR
dc.creator.orcid0000-0001-7162-5903pt_BR
dc.creator.orcid0000-0002-3952-1722pt_BR
dc.type.formArtigopt_BR
dc.identifier.articleid109480pt_BR
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