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http://repositorio.unicamp.br/jspui/handle/REPOSIP/351505
Type: | Artigo |
Title: | How the country-of-origin impacts wine traders’ mental representation about wines: a study in a world wine trade fair |
Author: | Rodrigues, Heber Rolaz, Julien Franco-Luesma, Ernesto Sáenz-Navajas, María-Pilar Behrens, Jorge Valentin, Dominique Depetris-Chauvin, Nicolas |
Abstract: | Using data collected at a world wine trade fair, we study how the country-of-origin impacts wine traders’ mental representation about wines. In the analysis we use traditional exporters in Old (France) and New (Argentina) world wine countries in comparison to non-traditional exporters in Old (Switzerland) and New (Brazil) world wine countries. Three main findings are reported. First, the country-of-origin of wines was more important on guiding participants’ representations, than the category of countries the traders came from. Second, participants’ evocations were more precise and specific for traditional wine-exporting countries than for less traditional wine exporting countries. Finally, the lack of traders’ knowledge of wines from non-traditional wine-exporting countries produced associations and beliefs related to the image of the country itself. Our findings have important implications for the marketing and export activities of the wine industry |
Subject: | Representação mental |
Country: | Reino Unido |
Editor: | Elsevier |
Rights: | Fechado |
Identifier DOI: | 10.1016/j.foodres.2020.109480 |
Address: | https://www.sciencedirect.com/science/article/pii/S0963996920305056 |
Date Issue: | 2020 |
Appears in Collections: | FEA - Artigos e Outros Documentos |
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