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Type: Artigo
Title: Industry 4.0 in the product development process : benefits, difficulties and its impact in marketing strategies and operations
Author: Arromba, Iara Franchi
Martin, Philip Stafford
Cooper Ordoñez, Robert
Anholon, Rosley
Rampasso, Izabela Simon
Santa-Eulalia, Luis Antonio
Martins, Vitor William Batista
Quelhas, Osvaldo Luiz Gonçalves
Abstract: Product development process (PDP) in the context of Industry 4.0 may present several marketing implications. To understand these implications, the purpose of this study is to identify the benefits and difficulties of Industry 4.0 related to the PDP and its impact in marketing strategies and operations. The methodology used to perform this research was a systematic literature review. For this, five steps were followed, namely, research question formulation; studies location; studies selection and evaluation; analysis and synthesis; and reporting and use research results. The systematic literature review considering PDP in Industry 4.0 context resulted in 28 benefits and 14 difficulties, in a total of 53 articles. From the analysis of these benefits and difficulties, several implications for marketing were identified, namely, better understand customer preferences; greater agility in marketing decision-making; better align marketing, product development and operations processes issues; better understand product/service lifecycle; analyze possibilities of new ways of distribution and communication channels; better define the value of products and services and location requirements. The findings presented here can be used both by market professionals, interested in the subject and by researchers for future studies. The better understanding of PDP in the context of Industry 4.0 can enhance marketing strategies for market professionals and provide insights for researchers. No similar studies were found in the literature
Subject: Indústria 4.0
Country: Reino Unido
Editor: Emerald
Rights: Fechado
Identifier DOI: 10.1108/JBIM-01-2020-0014
Date Issue: 2020
Appears in Collections:FEM - Artigos e Outros Documentos

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