Please use this identifier to cite or link to this item: http://repositorio.unicamp.br/jspui/handle/REPOSIP/347395
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dc.contributor.CRUESPUNIVERSIDADE ESTADUAL DE CAMPINASpt_BR
dc.contributor.authorunicampOspina Patino, Marco Tulio-
dc.typeArtigopt_BR
dc.titleSatisfaction and price as perceived predictors of store image: a study with consumers of cosmetic retailing using confirmatory factor analysispt_BR
dc.contributor.authorTamashiro, Helenita R. da Silva-
dc.contributor.authorMoretti, Sergio Luiz do Amaral-
dc.contributor.authorPatino, Marco Túlio Ospina-
dc.subjectCosméticospt_BR
dc.subjectLojas de varejopt_BR
dc.subject.otherlanguageCosmeticspt_BR
dc.subject.otherlanguageStores, Retailpt_BR
dc.description.abstractBackground: The current competitive global business scenario has led retailers to make considerable efforts to improve store image. The current study aimed to verify the main factors influencing the perceived image of a cosmetic store. We sought to identify which customer perceived attributes had the most influence on store image: satisfaction, service, quality, price and store atmosphere. Specifically, we investigated the relationship among some of the attributes that constitute store image based on the model proposed by Dickson and Albaum (1977). The analyzed sample consisted of 270 valid respondents consumers of Brazilian cosmetic retailer located in a city in the state of São Paulo. Using LISREL software, were discarded questionnaires that did not meet the proposed requisites totaling 270 valid respondents. Results submitted to confirmatory analysis using Structural Equations Modeling (SEM) in order to determine the effect of the independent variable (perceived store image) on the dependent variable (satisfaction). The results indicated a positive and significant association between four of the five analyzed dimensions, allowing for the elaboration of a specific model that can be used in future research.pt_BR
dc.relation.ispartofAustralian journal of basic and applied sciencespt_BR
dc.publisher.cityMa'anpt_BR
dc.publisher.countryJordâniapt_BR
dc.publisherAmerican-Eurasian Network for Scientific Informationpt_BR
dc.date.issued2015-
dc.date.monthofcirculationJulypt_BR
dc.language.isoengpt_BR
dc.description.volume9pt_BR
dc.description.issuenumber23pt_BR
dc.description.firstpage265pt_BR
dc.description.lastpage274pt_BR
dc.rightsFechadopt_BR
dc.identifier.issn1991-8178pt_BR
dc.identifier.eissn2309-8414pt_BR
dc.identifier.urlhttp://www.ajbasweb.com/old/ajbas_July_2015.htmlpt_BR
dc.date.available2020-08-14T13:35:17Z-
dc.date.accessioned2020-08-14T13:35:17Z-
dc.description.provenanceSubmitted by Bruna Maria Campos da Cunha (bcampos@unicamp.br) on 2020-08-14T13:35:17Z No. of bitstreams: 0. Added 1 bitstream(s) on 2021-01-11T13:06:21Z : No. of bitstreams: 1 aus_923265274.pdf: 491654 bytes, checksum: 64ad4188ae8ac2b14edf3a3384c64681 (MD5)en
dc.description.provenanceMade available in DSpace on 2020-08-14T13:35:17Z (GMT). No. of bitstreams: 0 Previous issue date: 2015en
dc.identifier.urihttp://repositorio.unicamp.br/jspui/handle/REPOSIP/347395-
dc.contributor.departmentSem informaçãopt_BR
dc.contributor.unidadeFaculdade de Engenharia Agrícolapt_BR
dc.subject.keywordStore imagept_BR
dc.subject.keywordSatisfactionpt_BR
dc.subject.keywordServicept_BR
dc.subject.keywordQualitypt_BR
dc.subject.keywordPricept_BR
dc.identifier.sourceaus_923265274-
dc.creator.orcid0000-0002-4285-7761pt_BR
dc.type.formArtigopt_BR
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