Please use this identifier to cite or link to this item:
Type: Artigo
Title: Magic Mirror: Production And Reception Of Images Of Domestic Workers In A Brazilian Soap Opera
Title Alternative: Espelho Mágico: Produção E Recepção De Imagens De Empregadas Domésticas Em Uma Telenovela Brasileira
Author: Macedo R.M.
Abstract: The article discusses aspects related to the production and reception of images of domestic workers on Brazilian television, discussing in particular the soap opera Cheias de Charme (Globo, 2012, 7:30pm). Introducing three house cleaners as protagonists, this program has incorporated changes associated with these workers while staging the movement of social ascension to “class C”, socioeconomic process that began in the first decade of the 2000s. In this context, this paper discusses how the soap opera related domestic workers, social mobility and “self-esteem”, revaluing these workers to rebuild the discourse on women of the popular classes as spectators, but now recognizing her outstanding role as consumers. © 2016, Universidade Estadual de Campinas UNICAMP. All rights reserved.
Subject: Consume
Domestic Workers
Soap Opera
Social Classes
Social Mobility
Editor: Universidade Estadual de Campinas UNICAMP
Rights: aberto
Identifier DOI: 10.1590/18094449201600480017
Date Issue: 2016
Appears in Collections:Unicamp - Artigos e Outros Documentos

Files in This Item:
File SizeFormat 
2-s2.0-84992476880.pdf195.84 kBAdobe PDFView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.