Please use this identifier to cite or link to this item: http://repositorio.unicamp.br/jspui/handle/REPOSIP/104052
Type: Artigo de periódico
Title: Consumers And Heroines: Gender In Soap Operas [consumidoras E Heroínas: Gênero Na Telenovela]
Author: de Almeida H.B.
Abstract: This article explores the relationship between television soap operas, consumption and gender, in order to understand how media is articulated to the promotion of goods and of consumer culture, and how gender is a very important axis of such articulation. The research has originally started from a soap opera reception ethnography, but unfolded in the analysis of the relationship between television and advertising, discussing the feminilization of consumption and the construction of a certain hegemonic female image both in soap operas and in advertising. Copyright © 2007 by Revista Estudos Feministas.
Editor: 
Rights: aberto
Identifier DOI: 
Address: http://www.scopus.com/inward/record.url?eid=2-s2.0-34648830862&partnerID=40&md5=76e433433434dc4f3a865125a5ce8f92
Date Issue: 2007
Appears in Collections:Unicamp - Artigos e Outros Documentos

Files in This Item:
File Description SizeFormat 
2-s2.0-34648830862.pdf561.99 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.