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|Type:||Artigo de periódico|
|Title:||Regional Market Strategies Of Supermarkets And Food Processors In Extended Mercosur|
Rocha dos Santos R.
|Abstract:||This article examines regional actions among supermarket chains and food manufacturers (second-stage processors) in the extended MERCOSUR. It highlights the emergence of 'regional multinationals' operating in this market, which compete and sometimes co-operate with 'global multinationals'. The harmonisation of customs regimes, the reduction of trade barriers such as tariffs and quotas, and the deregulation of foreign direct investment, have allowed multinationals - regional or global - to step up their regional activities. They increasingly undertake regional marketing strategies, are increasing their investment in the region's markets, and are causing new regional procurement systems to emerge.|
|Appears in Collections:||Unicamp - Artigos e Outros Documentos|
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