Please use this identifier to cite or link to this item:
Type: Artigo de periódico
Title: Regional Market Strategies Of Supermarkets And Food Processors In Extended Mercosur
Author: Belik W.
Rocha dos Santos R.
Abstract: This article examines regional actions among supermarket chains and food manufacturers (second-stage processors) in the extended MERCOSUR. It highlights the emergence of 'regional multinationals' operating in this market, which compete and sometimes co-operate with 'global multinationals'. The harmonisation of customs regimes, the reduction of trade barriers such as tariffs and quotas, and the deregulation of foreign direct investment, have allowed multinationals - regional or global - to step up their regional activities. They increasingly undertake regional marketing strategies, are increasing their investment in the region's markets, and are causing new regional procurement systems to emerge.
Rights: fechado
Identifier DOI: 
Date Issue: 2002
Appears in Collections:Unicamp - Artigos e Outros Documentos

Files in This Item:
File Description SizeFormat 
2-s2.0-0036743436.pdf134.64 kBAdobe PDFView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.