Please use this identifier to cite or link to this item: http://repositorio.unicamp.br/jspui/handle/REPOSIP/101668
Type: Artigo de periódico
Title: Regional Market Strategies Of Supermarkets And Food Processors In Extended Mercosur
Author: Belik W.
Rocha dos Santos R.
Abstract: This article examines regional actions among supermarket chains and food manufacturers (second-stage processors) in the extended MERCOSUR. It highlights the emergence of 'regional multinationals' operating in this market, which compete and sometimes co-operate with 'global multinationals'. The harmonisation of customs regimes, the reduction of trade barriers such as tariffs and quotas, and the deregulation of foreign direct investment, have allowed multinationals - regional or global - to step up their regional activities. They increasingly undertake regional marketing strategies, are increasing their investment in the region's markets, and are causing new regional procurement systems to emerge.
Editor: 
Rights: fechado
Identifier DOI: 
Address: http://www.scopus.com/inward/record.url?eid=2-s2.0-0036743436&partnerID=40&md5=8e46ce3a9f2748af407212fa87f752ac
Date Issue: 2002
Appears in Collections:Unicamp - Artigos e Outros Documentos

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